Ecommerce Email Automation
Turn customer behavior into automated sales. Unlike manual broadcast campaigns, automated flows trigger automatically 24/7 based on individual subscriber actions.
The difference that drives higher LTV.
Manual campaigns announce sales to your whole list. Automated flows send individual messages at the exact moment purchase intent is highest.
1. Welcome Series
Converts new subscribers into first-time buyers within 48 hours of joining. Welcome guide →
2. Abandoned Cart Recovery
Recovers 5–15% of abandoned carts using a 3-email timing strategy. Cart recovery guide →
3. Post-Purchase Retention
Builds brand trust and drives repeat orders with usage tips and cross-sells. Post-purchase guide →
4. Customer Win-Back
Re-activates lapsed customers before they churn permanently. Win-back guide →
Plan each flow before writing emails
An automation needs more than a template. Define the entry event, eligible audience, waiting period, conditions, exit rules and measurement method. Those decisions help avoid irrelevant messages and overlapping journeys.
A practical flow specification
- Trigger: the subscriber, browsing, cart, checkout or purchase event.
- Eligibility: consent, suppression, recent activity and previous flow participation.
- Timing: delays that reflect the offer and buying cycle.
- Exit: purchase, unsubscribe or another event that makes further messages inappropriate.
- QA: test profiles, links, personalisation fallbacks and rendering before activation.
Download the free email flow audit checklist — a practical worksheet for triggers, exclusions, purchase exits and QA.
Which flows come first?
Prioritise based on missing journeys and meaningful event volume. A welcome flow and checkout recovery may be useful starting points; browse or site abandonment depends on identifying eligible contacts. Seven named flows are not seven mandatory flows for every store.
Read the seven-flow planning guide, win-back sequence guide and post-purchase guide.
Cost, scope and launch timing
Management is advertised at £800 per month. Agree the flow scope, campaign frequency, revisions, platform costs and any additional integration or migration work before starting. Core implementation can follow a seven-day plan once access, content and approvals are ready; this is not a revenue guarantee.
Read the pricing and budgeting guide or book a consultation.