EmailFlow — ecommerce email flow audit checklist
https://www.emailflow.uk/email-automation/

Use one copy per flow. This is a planning aid, not a guarantee of compliance, delivery or results.

FLOW NAME:
PLATFORM / STORE:
OWNER / REVIEW DATE:

[ ] Document the exact entry event and integration that sends it.
[ ] Confirm the intended audience and marketing permissions.
[ ] Check suppressed/unsubscribed profiles are excluded as appropriate.
[ ] Check whether another flow covers the same event or audience.
[ ] Document entry limits and re-entry rules.
[ ] Record each delay and the reason for it.
[ ] Check purchase exits before each recovery message.
[ ] Test product, cart and checkout links.
[ ] Test personalisation when a name or product value is missing.
[ ] Check mobile layout, image alternatives and readable text.
[ ] Test discounts, expiry and exclusions where applicable.
[ ] Review the sending identity and authentication configuration.
[ ] Verify unsubscribe behaviour and sender details.
[ ] Get approval on copy, design, audience and timing.
[ ] Record attribution settings and the reporting period.
[ ] Separate campaign performance from triggered-flow performance.
[ ] Review store-level outcomes and margins alongside attributed sales.
[ ] Set a review date and document changes.

NOTES / OPEN QUESTIONS:

NEXT ACTION / OWNER / DATE:

Related: https://www.emailflow.uk/blog/ecommerce-email-flows-guide/
Contact: hello@emailflow.uk