Email Marketing Guides
Practical strategy without the fluff: the automations, frameworks, and benchmarks we test every day in e-commerce stores.
How often should an ecommerce store send marketing emails?
Choose a sending rhythm using audience expectations, campaign and flow overlap, engagement signals and a measured test plan.
Email marketing benchmarks: what to measure and compare
Compare metrics with consistent definitions, account for automated opens and clicks, and distinguish attributed revenue from incremental growth.
Email Popup Forms That Collect Subscribers (Without Annoying Anyone)
5 popup formulas that work for e-commerce stores: discount, lead magnet, two-step, exit-intent. Display timing, mobile rules, and how to avoid the Google penalty.
Win-Back Email Sequence: How to Wake Up "Dormant" Customers
Identify lapsed contacts using your actual buying cycle. A 3-email win-back sequence, the right timing based on your product cycle, and a sunset policy that protects deliverability.
Post-purchase emails: the sequence that turns a first order into a second
Right after a purchase, customer trust is at its peak — yet most stores only send an order confirmation. A 4-email post-purchase sequence: thank-you, usage guide, review request, recommendations.
Why emails go to spam: SPF, DKIM, and DMARC in plain English
Emails landing in spam? We explain SPF, DKIM, and DMARC in plain English, cover Gmail's sender requirements, and show how to check your domain's deliverability in 5 minutes.
7 email flows that should be running in every online store
Welcome, abandoned cart, abandoned checkout, post-purchase, and 3 more flows — a complete automated email system generating 20%+ of store revenue. Includes a free guide.
Email marketing pricing: DIY, freelancer, or agency?
How much email marketing really costs: platform pricing, freelancer and agency rates, ROI math, and 5 questions to ask before signing a contract.
Omnisend vs Klaviyo vs MailerLite: which platform should you choose?
An honest comparison of Omnisend, Klaviyo, and MailerLite for e-commerce: pricing, automations, integrations, and a clear answer on when each platform is the best pick.
The welcome series: emails that turn a subscriber into a customer
Welcome emails get opened more than any other email you send. A 4-email sequence, send times, subject line examples, and a discount code strategy for new subscribers.
Abandoned cart emails: how to recover lost sales
Around 70% of online shopping carts are abandoned. A 3-email sequence, send times, subject line examples, and a discount strategy that wins back lost sales.