We love this case precisely because there's nothing flashy about it. No clever growth hacks, no elaborate scenarios — signup forms, basic automations, and regular newsletters. A simple system, executed consistently. The result: a channel that didn't exist at all became the store's second-biggest revenue driver in six months.
out of £77,845 monthly revenue (156 orders)
- No email marketing whatsoever
- No newsletters being sent
- No automations, no signup forms
- No list being built
25.2% of £180,716 monthly revenue (89 of 351 orders)
- Automations: £39,414 (78 orders)
- Campaigns: £6,057 (11 orders)
- A steady 20–30% of revenue every month
- The channel runs with zero client effort
The situation before
An e-commerce store came to us doing a steady £70–80K a month — entirely from paid ads and organic traffic. Email marketing simply didn't exist: no forms, no emails, no list. Every website visitor who didn't buy right away was gone for good, and every customer heard nothing from the store after the order confirmation.
In other words — the classic situation we see in most e-commerce stores: the business pays for traffic but never collects the second and third purchases it has already paid for.
What we did
Honestly — executed through our ecommerce email marketing agency framework on Omnisend:
- List building: pop-ups and signup forms — the list started growing from week one;
- Automations: welcome series, abandoned cart and abandoned checkout flows, post-purchase emails — our core automated flow strategy set up within the first days;
- Regular campaigns: weekly newsletters — offers, news, education;
- Ongoing care: deliverability fixes (SPF/DKIM/DMARC), segmentation, monthly reports, and continuous optimization.
The results in numbers
What these numbers teach
Automations do the heavy lifting. 87% of email revenue (£39,414 of £45,471) came not from campaigns but from flows running in the background — emails that send automatically when someone abandons a cart, subscribes, or makes a purchase. They were built once at the start of the project and have been working every day since.
Simplicity wins at scale. The client had no big list and no experience — we started from zero with the basic system from our 7-flow guide. The fundamentals, done properly, delivered 80% of the result before we touched any "advanced" scenarios.
An honest note: total store revenue also grew over the same period (£78K → £181K) — ads and seasonality contributed to that, not email alone. That's why we compare the channel's share, not absolute numbers: from 0% to a steady 20–30% every month. It means roughly one in four pounds the store makes now comes from a channel that didn't exist six months ago.
Is your store still running without an email channel?
If you're doing £20K/mo or more — in a free consultation we'll calculate how much revenue the email channel could generate for your store specifically.
Book a free consultation